socia media icons on a phone

Benefits of Social Media to Business Success

Social media has become one of the beneficial marketing media for businesses in the past two decades. Companies can send their brand messages to their intended audience at the right time and be sure to reach them effectively. That way, the customers can have the brands on top of their minds, therefore choose them any time they are shopping.

In addition, companies can use their social platforms to make people aware of their sponsored activities like sports, charities, and others. For example, in Lundin Petroleum’s Instagram account, you will find the various sporting activities and humanitarian activities they have sponsored and other initiatives.

Here are some of the benefits of social media for successful business operations:

Increases Website and Foot Traffic

increase website trafficThe social platforms help supplement the company’s website and even the physical shop if there is one. These communication channels can reach various audiences in a very personal and entertaining way. As such, businesses can use them to make those who do not know about the company to check it and do business with it.

Using photos and videos that appeal to so many people and capture their attention easily than long written content, social media drives customers to the business website to buy or get more information. Although the social platforms are free resources, they can help to increase web traffic and foot traffic hence improving sales.

Facilitates Faster and Easier Communication

improves customer feedbackThe past means of communication, such as the snail mails and suggestion boxes, were slow for customers to pass their message to businesses. It would take several days before the right persons got the message and responded. Fortunately, social platforms allow customers to communicate with customer representatives faster and efficiently.

Conversely, the companies receive, review, and respond to the raised concerns quicker and with ease than before.
It is also easier to contact the right people than was the case previously because customers only need to send messages to those people. There are no barriers to get to them, as used to be the case.

Enables to Monitor Competitor’s Activities

Besides making the business’s marketing efforts successful, social platforms track what the direct competitors are doing. The company can learn several things to improve its marketing and remain a strong player in the market. That way, a company is not left behind and have its market share eaten by competitors.…

siness -llc

Reasons Small Businesses Should Incorporate

One of the significant misconceptions that many people have is that small businesses cannot become limited liability companies (LLC) or incorporate. This could not be further from the truth because all businesses can be run as LLCs irrespective of size. Typically, most entrepreneurs who start alone run their ventures as sole-proprietorships, in which case they are the same thing with them.

But what they may not know is that changing their businesses to LLCs could offer them many benefits. Forming a limited liability company is not difficult, especially if you use a reliable llc filing service. The most notable benefit is that their assets will be protected if, at any point, there are claims for business legal judgments or debts.

Here are some of the reasons small enterprises should become LLCs:

Boosts the Credibility of the Business

improves credibilityLimited liability companies or incorporated businesses are deemed to be more credible than sole proprietorships. After adding the name LLC or Inc to a business name, the sales may grow because they may perceive the venture as more reliable.

Moreover, in some industries, it is easier to win contracts when a business has a formal structure. Some significant clients, also like corporations and government departments, are only comfortable doing business with official companies than individuals (sole proprietorships and partnerships).

Protects The Founder’s Assets

protect founders assetsThe fact that the owners of LLCs are held liable for business debts up to the extent of their investment in the business is one of the main advantages of incorporating, especially for small businesses. If you run a venture alone, you are at a higher risk of losing your assets due to the business’s debts. You are also answerable for all the business legal suits, and you could find yourself bearing hefty fines and penalties that can bring you down.

Allows the Business to Get Funding Easily

Mostly, third party investors require some formal structure when they want to invest in businesses. For example, venture capitalists tend to be more inclined to work with corporations because they provide different stocks. So, if you intend to attract venture capitalists and angel investors, you are better off when you have a formal structure. This is because sole proprietorships and partnerships have to enter into contracts in their names. It is also easier to build creditworthiness as a formal business because it will not rely on the owner’s credit profile.

 On top of the above, running an LLC helps to protect the owner’s privacy. The registered agent’s address goes into records, not the owners’ residential or business address.